A Thoroughly Modern Way to Fleece the Customer, Dynamic Pricing
This article was originally published in our The Public Good: Reports from the Front Lines (September 27, 2017), available here. In the beginning there were no fixed prices. Every transaction involved a negotiation between buyer and seller. Then, in 1861, as Guardian reporter Tim Adams informs us, Philadelphia retailer John Wanamaker introduced price tags along with the slogan, “If everyone … Read More