Buy Local Philly Shifts Public Behavior
The content that follows was originally published on the Institute for Local Self-Reliance website at http://www.ilsr.org/buy-local-philly/In some of the first research to examine the effectiveness of buy-local campaigns, surveys in two Philadelphia neighborhoods, conducted at the end of a month-long pilot Buy Local Philly program, found that one in six people were aware of the initiative. Of those, 40 percent said they had been motivated to patronize an independent business as a result. Continue reading


