Minnesota Town’s Ad Campaign Takes Aim at Chains
The content that follows was originally published on the Institute for Local Self-Reliance website at http://www.ilsr.org/minnesota-towns-ad-campaign-takes-aim-chains/"Secede from Starbucks Nation" is the tagline of a new advertising campaign by the small town of Excelsior, Minnesota. The tongue-and-cheek ads take jabs at chain stores and promote Excelsior as a place where one-of-a-kind, locally owned businesses are embraced.

