Eugene’s Retailers Launch Joint Ad Campaign
The content that follows was originally published on the Institute for Local Self-Reliance website at http://www.ilsr.org/eugenes-retailers-launch-joint-ad-campaign/Independent retailers in Eugene, Ore. have banded together to promote the idea of shopping at locally owned stores. Their new cooperative advertising program, known as Unique Eugene, aims to "persuade Eugeneans that shopping at customer service-oriented local stores is better for the community and more fun."
"The big stores have enough marketing power behind them to tell their story," says co-founder Paul Nicholson.

