TheAct requires all long-term corporate sponsorships to be approved by the Board of Education. It also prohibits teachers from using corporate sponsored educational materials, including Channel One and ZapMe.
Viewing the advertising tag archive
In September 1999, the state of California passed AB 116, banning commercial images in public school textbooks. AB 116 is a strong law, according to the Center for Commercial-Free Public Education. It backs up a California State Dept. of Education policy already on the books, prohibiting advertising in textbooks. Continue reading
Advertisements may not come immediately before or after a program or a portion of a program which is oriented primarily to children under 12 years of age, insofar as there isn’t any question of messages addressed in § 8 [JB: § 8 deals with "unsponsored" transmissions, e.g., public service announcements]. Continue reading
Children and adolescents are increasingly becoming target groups for aggressive forms of marketing practices and for commercial pressure with a view to stimulate and increase their consumption. One reason for this is that they play an important role as consumers. In addition, children and adolescents have a vital role in choices concerning consumption in the family economy. At the same time, consumer goods are becoming more important factors in shaping the identities of children and youngsters. This means that minors are concerned with the symbolic value of objects and that their perception of these factors are more important than the actual functions of objects. We see too many examples of commercial interests that cynically exploit the uncertainty children and adolescents feel about their identity and self-esteem. Continue reading
Forinstance, in major cities facades of buildings as well as whole buildings are plastered with a single ad. The Gap and other stores project advertisements from lamps onto sidewalks at night. Public beaches are imprinted with adveretisements for iced tea and television shows.
Attack Ads by David Morris September 25, 1997 – published in St. Paul Pioneer Press Advertising is useful, when it informs. Classified ads in newspapers serve this function well. Those seeking a job, a used car, furniture, pets and hundreds of other goods and services can turn to that section while the rest of us… Continue reading