Gift Cards that Keep on Giving
The content that follows was originally published on the Institute for Local Self-Reliance website at http://www.ilsr.org/gift-cards-keep-giving/Sales of gift card are soaring, but most of the spending on gift cards is flowing to chain retailers. A growing number of independent retailers are offering their own giftcards now too, but the key to shifting a substantial share of this activity to the local economy may lie in developing gift cards that work at many local businesses, rather than just one. Continue reading







