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Why We Pay Double for Solar in America (But Won’t Forever)

| Written by John Farrell | 20 Comments | Updated on Jul 10, 2012 The content that follows was originally published on the Institute for Local Self-Reliance website at http://www.ilsr.org/why-pay-double-solar-america/
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Update 12/21/12: Corrected chart.  Overhead and Sales Tax had been switched in the German data column.

I often get flak when I publish research on the cost trajectory for solar (e.g. my Rooftop Revolution report estimates 100 million Americans reaching grid parity by 2021).  About half think I’m too conservative, and half think I’m too overconfident that solar will continue to drop in price by 7% per year indefinitely.

But I’m not alone in perceiving an enormous cost reduction opportunity for solar in the United States.  An article in Forbes last week suggested that we can “Cut The Price Of Solar In Half By Cutting Red Tape“.  It provides a chart (reproduced below) like one I published in March, that shows how a similarly sized residential solar array in Germany costs 60% less than one built in the U.S.

This anecdote from a colleague illustrates the ridiculous disparity in red tape between the two nations (and consequently, the enormous opportunity):

There’s an article in the most recent issue of PHOTON describing a German family that got a 4.6 kW PV array installed and interconnected to their roof 8 days after calling a solar installer for the first time. The homeowner had a proposal from the installer within 8 hours. The installer called the utility the morning of the installation to request an interconnect that afternoon. The installer called at 10am, the utility came and installed 2 new meters and approved the interconnect at 2:37pm– the same day. The online registration of the PV system with Federal Grid agency and approval of the feed-in tariff took 5 minutes.

I’m sure that not every project gets completed that fast in Germany, but an interconnection and permitting process that takes less than a day?! 10 times that…would still be just incredible.

By comparison, New York City’s permitting goal under Solar America Cities was 100 days (before Solar America Cities it took 365 days).

[emphasis mine]

As I’ve mentioned before, the difference is mostly in “soft costs,” not hardware, and these cost barriers are solved by policy, not technological, innovation.  For example, soft costs include an enormous paperwork burden for U.S. solar installers, pictured at the top (photo taken from the Forbes post on cutting costs), and already there are policy ideas that significantly reduce these costs.

So is it too ambitious to assume the price of solar continues to fall by 7% per year?  On the contrary, if the cost of solar continues at that pace, it will take the U.S. until 2025 – 13 years! – to match today’s cost of solar in Germany.  Can anyone honestly claim we’ll remain so far behind for so long?

When you add potential hardware innovations (e.g. like this) to the soft cost reduction opportunity, the cost of solar is likely to keep falling rapidly in the United States.

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About John Farrell

John Farrell directs the Energy Self-Reliant States and Communities program at the Institute for Local Self-Reliance and he focuses on energy policy developments that best expand the benefits of local ownership and dispersed generation of renewable energy. More

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20 Comments

karl said...

where did the labor go? you can’t tell me that the germans are all that much faster at installing the same equipment. this is skilled labor. seriously, I had to really search to find the line that represents the labor on this column, which means it’s got to be less than what, $1000? the line on the US side of the column seems like it might be a bit much, but that varies across the country.

Also the Marginal overhead per kw for a company doing 300 4 kw systems a year plus a bunch of bigger systems is pretty small. the majority of US companies are pretty small, and the marginal overhead per KW is much higher, in part because of the red tape and the amount of effort that has to go into selling people on solar as a concept, not like selling a new furnace or roof.

just some thoughts upon this. I wish the categories on the columns would be better explained. for example, what is “customer ACQ”?

Jul 11, 2012

Craig Morris said...

Karl, yes, this is skilled labor, and I can’t comment on whether Germans are faster than Americans in general (if so, probably only slightly), but I can tell you that the figures seem reliable and are in line overall with a simpler version I just produced last month: http://www.boell.org/downloads/Morris_GermanSolarBubble.pdf.

My chunk for labor is far greater than what is given above, but that includes the installer’s profit margin, which is a separate item above.

German PV installers might, however, be significantly faster than Americans simply because they have done nothing but solar all day, everyday, for the past five years, and installation systems have become very sophisticated– you often simply put down a substructure, click the panels into place, and secure the antitheft system.

Jul 12, 2012

The Permit Reich « The Reality-Based Community said...

[...] from short working hours and comprehensive social insurance, I feel obliged to bring up another tragic case: There’s an article in the most recent issue of PHOTON describing a German family that got a 4.6 [...]

Jul 12, 2012

Jens stubbe said...

It is roughly the same in Denmark so you can trust the German prices.

Jul 15, 2012

Thomas said...

Here is a little video of a small rooftop system, takes less than a day it seems, but obviously doesn’t include the electrical work.I have no idea if that’s faster than Americans or not. (looks rather unsecure to me, though ;) )
http://www.youtube.com/watch?v=76YKEK9mJpA

So perhaps 3 people working 5 hours on the roof, and 1-2 doing the electrics for some more hours.
Could end up in a territory of 1000-2000€… but that’s a simple number game… not sure about that at all. ;)

I’ve read though, that there are specialized crews of “Solarteure” who install systems rather fast. Mainly larger systems though like solar parks or large rooftop systems.

Jul 15, 2012

John Farrell on the sorry state of solar in America | Lenz Blog said...

[...] I would like to discuss this excellent article by John Farrell titled “Why We Pay Double for Solar in America (But Won’t …. [...]

Jul 16, 2012

Here’s your Global Warming – Page 9 said...

[...] Here's part of what I see as the problem concerning the US. Why We Pay Double for Solar in America (But Won’t Forever) | Institute for Local Self-Reliance There’s an article in the most recent issue of PHOTON describing a German family that [...]

Jul 16, 2012

Why We Pay Double for Solar in America (But Won’t Forever) | Institute for Local Self-Reliance | The Energy Navigator said...

[...] Why We Pay Double for Solar in America (But Won’t Forever) | Institute for Local Self-Reliance. [...]

Jul 19, 2012

Next Economy and Faith for Empiricists | Trillion Fund® | Blog said...

[...] But there’s the rub, renewables are still such a tiny fraction of the size of fossil fuel industries that their true potential does not yet shine brightly in the popular imagination. And when we do see hints that this tide is turning, tactics are swiftly deployed to keep the status quo intact. Is it coincidence that large tariffs are being placed on the world’s least-expensive solar modules just as those modules reach cost parity with coal on the U.S. electric grid (see “Why [...]

Jul 23, 2012

EU solar antidumping case | Lenz Blog said...

[...] the price of solar panels is less than half of the total installation cost (less than a quarter in the United States). Having those costs go up by 20% would only result in a [...]

Jul 28, 2012

Next Economy and Faith for Empiricists | EU Solar Systems said...

[...] modules just as those modules reach cost parity with coal on the U.S. electric grid (see “Why We Pay Double for Solar in America (But Won’t Forever)“)? Or that in North Carolina “sea level rise” is pilloried as a “liberal [...]

Aug 3, 2012

Next Economy and Faith for Empiricists said...

[...] modules just as those modules reach cost parity with coal on the U.S. electric grid (see “Why We Pay Double for Solar in America (But Won’t Forever)“)? Or that in North Carolina “sea level rise” is pilloried as a “liberal [...]

Aug 3, 2012

Cheaper Solar? | Hawaii Renewable Energy Alliance said...

[...] Cross-posted from Energy Self-Reliant States [...]

Aug 7, 2012

Tomer said...

Just a comment on the math: at 7% per annum reduction in cost it would actually take 10 years to reduce cost by >50%.

Going from 1.0 (relative cost in US) to 0.5 (cost in Germany):

After one year, cost in US would be 0.93

After two years it would be 0.93 x 0.93 and so on… After 10 years price is at 0.48

Oct 7, 2012

Why Solar Is Expensive | TP Energy Blog said...

[...] The industry is not the only entity that could abandon fossil fuels and embrace clean energy.  Former President George Bush requested “$2.1 billion for protection and rehabilitation of Iraqi oil facilities as part of the $87 billion occupation and reconstruction package” in 2003.  Money and lives are required to protect oil facilities and pipelines in sensitive lands, and those costs are not always reflected in the price of oil.  As a distributed energy source, photovoltaic panels need minimal protection and cannot be used as an explosive against itself.  Bush catered to the coal industry, despite public opposition, by deceptively altering mountaintop removal regulations.  Furthermore, Bush later refused to support a clean coal plant that would produce zero emissions.  As Sierra Club Executive Director Michael Brune put it, “If the Bush administration isn’t supporting a big plan for a new coal-fired power plant, you know that it has problems.  Solar technology has been the recipient of a large amount of government subsidies, albeit lower than those from fossil fuels, and it can substantially lower emissions with current technology.  Legislators have selectively discussed the negative effects of fossil fuels, and overemphasized the potential of clean coal.  In Florida, lawmakers have outright lied about solar panel’s effectiveness and refused to pay the solar rebates to residents.  Despite this, solar installations have grown enormously.  The successes would be even greater if the laws and tax codes would promote clean energy and effective pricing.  Over the past 23 years, Chesapeake Energy has paid less than 1% in taxes, while the CEO of Duke energy received $44 million for one day of work.  Solar energy is expensive in a fossil fuel dominant country, but that probably won’t last forever. [...]

Oct 8, 2012

Tim Gulden said...

Being a small Solar PV Dealer myself (with virtually no overhead), I have seen this latest German chart. I have since researched close to a hundred German installs and for their price they do not include professional installation in their turn-key (Gross) costs. Other costs they do not include are annual insurance, meter cabinet (meter socket), extra Electrician supplies, nor scaffolding rental.

Here is actual German installation times: http://www.youtube.com/watch?feature=endscreen&v=y5zJwz_EG9A&NR=1. This German install consists of 18 modules (3.24kW) installed in 32 person hours (2 people times 2 days times 8 hours each day). Our company installs 20 modules in the same 32 person hours so it looks like the installation time is very close between the two countries. With the average German worker and electrician rate being $40/hr, this works out to $1,280, or about 40 cents/watt. Looking at the charts reveals this installation labor to be missing. Also, this is a far cry from 7.5 total person hours being reported lately as indicated in the latest quote “Survey results indicate that, Installation Labor on average, systems are installed roughly 10 times faster in Germany than in the U.S. (7.5 vs. 75 hours per system)”. Remember, if something sounds too good to be true, it warrants further investigation. It’s now obvious that there is a huge error in the transferring of information (which I believe is the main reason) or someone is trying to scare potential customers into not buying solar PV by making them think the US dealers are ripping them off. Can the people that write these articles please seek those who can offer an apples to apples comparison, as accurate information is key to our societies’ advancement.

Oct 14, 2012

San Diego Loves Green – Solar Briefs said...

[...] AMERICANS PAY TWICE AS MUCH FOR SOLAR ENERGY A price comparison between a 4kW array in Germany and the US reveals a 60% difference, though material costs are almost the same. The principal differences are taxes, permitting and the supply chain. A German customer is known to have received his permit the day he applied. US customers wait for months. (Institute for Local Self Reliance 6/10/2012) [...]

Dec 28, 2012

Germany Has More Solar Power Because Everyone Wins – German Energy Transition said...

[...] their pockets and creating well over 300,000 new jobs (at last count).  Their policy makes solar cost half as much to install as it does in America, where the free market’s red tape can’t compete with their “socialist” [...]

Feb 20, 2013

  • karl

    where did the labor go? you can’t tell me that the germans are all that much faster at installing the same equipment. this is skilled labor. seriously, I had to really search to find the line that represents the labor on this column, which means it’s got to be less than what, $1000? the line on the US side of the column seems like it might be a bit much, but that varies across the country.

    Also the Marginal overhead per kw for a company doing 300 4 kw systems a year plus a bunch of bigger systems is pretty small. the majority of US companies are pretty small, and the marginal overhead per KW is much higher, in part because of the red tape and the amount of effort that has to go into selling people on solar as a concept, not like selling a new furnace or roof.

    just some thoughts upon this. I wish the categories on the columns would be better explained. for example, what is “customer ACQ”?

  • Craig Morris

    Karl, yes, this is skilled labor, and I can’t comment on whether Germans are faster than Americans in general (if so, probably only slightly), but I can tell you that the figures seem reliable and are in line overall with a simpler version I just produced last month: http://www.boell.org/downloads/Morris_GermanSolarBubble.pdf.

    My chunk for labor is far greater than what is given above, but that includes the installer’s profit margin, which is a separate item above.

    German PV installers might, however, be significantly faster than Americans simply because they have done nothing but solar all day, everyday, for the past five years, and installation systems have become very sophisticated– you often simply put down a substructure, click the panels into place, and secure the antitheft system.

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  • Jens stubbe

    It is roughly the same in Denmark so you can trust the German prices.

  • Thomas

    Here is a little video of a small rooftop system, takes less than a day it seems, but obviously doesn’t include the electrical work.I have no idea if that’s faster than Americans or not. (looks rather unsecure to me, though ;) )
    http://www.youtube.com/watch?v=76YKEK9mJpA

    So perhaps 3 people working 5 hours on the roof, and 1-2 doing the electrics for some more hours.
    Could end up in a territory of 1000-2000€… but that’s a simple number game… not sure about that at all. ;)

    I’ve read though, that there are specialized crews of “Solarteure” who install systems rather fast. Mainly larger systems though like solar parks or large rooftop systems.

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  • Tomer

    Just a comment on the math: at 7% per annum reduction in cost it would actually take 10 years to reduce cost by >50%.

    Going from 1.0 (relative cost in US) to 0.5 (cost in Germany):

    After one year, cost in US would be 0.93

    After two years it would be 0.93 x 0.93 and so on… After 10 years price is at 0.48

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  • http://www.winonarenewableenergy.com Tim Gulden

    Being a small Solar PV Dealer myself (with virtually no overhead), I have seen this latest German chart. I have since researched close to a hundred German installs and for their price they do not include professional installation in their turn-key (Gross) costs. Other costs they do not include are annual insurance, meter cabinet (meter socket), extra Electrician supplies, nor scaffolding rental.

    Here is actual German installation times: http://www.youtube.com/watch?feature=endscreen&v=y5zJwz_EG9A&NR=1. This German install consists of 18 modules (3.24kW) installed in 32 person hours (2 people times 2 days times 8 hours each day). Our company installs 20 modules in the same 32 person hours so it looks like the installation time is very close between the two countries. With the average German worker and electrician rate being $40/hr, this works out to $1,280, or about 40 cents/watt. Looking at the charts reveals this installation labor to be missing. Also, this is a far cry from 7.5 total person hours being reported lately as indicated in the latest quote “Survey results indicate that, Installation Labor on average, systems are installed roughly 10 times faster in Germany than in the U.S. (7.5 vs. 75 hours per system)”. Remember, if something sounds too good to be true, it warrants further investigation. It’s now obvious that there is a huge error in the transferring of information (which I believe is the main reason) or someone is trying to scare potential customers into not buying solar PV by making them think the US dealers are ripping them off. Can the people that write these articles please seek those who can offer an apples to apples comparison, as accurate information is key to our societies’ advancement.

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